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The Kibble Truth: Why Your Dog Is Sick

Two Leading Vets Reveal the Shocking Statistics Pet Food Companies Hide

Your dog isn't sick because they're unlucky.

They're sick because of what you're feeding them.

Here's the data that will change how you see that bag of kibble.

1970s

Before Kibble Took Over

• Cancer in dogs: 10%

• Allergies: Less than 1%

• Average lifespan: 15+ years

• Obesity: Under 5%

TODAY

After 50 Years of Kibble

• Cancer: 60% of dogs

• Allergies: 40% of all dogs

• Average lifespan: 11% shorter

• Obesity: 54% of dogs

Here are the facts:

"Dr. Conor Brady, canine nutritionist and author of 'Feeding Dogs', analyzed thousands of cases and found these alarming patterns:"

82% of dogs over 3 have gum disease Primarily in kibble-fed dogs
85% reduction in pancreatitis When switched to raw diet
9 of 10 dogs with ear infections improve On raw food diet

But that's just the beginning:

"Dr. Karen Becker, integrative wellness veterinarian and co-author of 'The Forever Dog', reveals even more shocking data:"

900% more oxidative stress In kibble-fed dogs
95% of kibbles contain mycotoxins Dangerous mold toxins
20% faster aging on kibble At cellular level

The Difference Is Clear

🟫 Kibble-Fed Dogs

❌ 80% have dental disease by age 3
❌ 54% are overweight or obese
❌ 40% suffer from allergies
❌ 60% get cancer
❌ Age 20% faster

🥩 Raw-Fed Dogs

✅ Clean teeth naturally
✅ Maintain healthy weight
✅ 90% fewer allergies
✅ Significantly lower cancer risk
✅ Live 32% longer

The Science Behind The Statistics

Every claim backed by peer-reviewed research and clinical data

CB Dr. Conor Brady's Research Findings

82%

Dogs Over 3 Have Gum Disease

Primarily in kibble-fed dogs due to lack of natural teeth cleaning from raw bones

Source: Kortegaard et al. (2008)
J Periodontal Research
50%

Dogs Over 10 Die From Cancer

Compared to just 23% in the 1970s before kibble dominated the market

Source: "Feeding Dogs" (2020)
Morris Animal Foundation Study
54%

Dogs Are Overweight or Obese

Due to high carbohydrate content (40-60%) in commercial kibble

Source: APOP (2022)
Association for Pet Obesity Prevention
85%

Reduction in Pancreatitis Cases

When dogs switched from kibble to species-appropriate raw diet

Source: Brady Clinical Studies (2018-2020)
Published in "Feeding Dogs"
90%

Ear Infections Improve on Raw

Chronic ear infections often linked to food allergies from processed ingredients

Source: Brady Case Studies
Paterson (2016)
40%

Dogs Suffer From Allergies

Virtually unknown before the introduction of processed pet food

Source: Hillier & Griffin (2001)
Veterinary Dermatology

KB Dr. Karen Becker's Clinical Findings

90%

Disease Related to Poor Nutrition

Most chronic diseases in pets stem from inflammatory diets and environmental stress

Source: "The Forever Dog" (2021)
Epigenetic Studies Compilation
900%

More Oxidative Stress on Kibble

Kibble-fed dogs show dramatically higher inflammatory markers

Source: McMichael (2007)
Vet Clin North Am
40%

Decrease in Gut Microbiome Diversity

Processed diets severely reduce beneficial bacteria variety

Source: Sandri et al. (2017)
BMC Veterinary Research
60%

Dogs Now Get Cancer

Increased from just 10% in the 1970s - a 500% increase

Source: Fleming et al. (2011)
J Vet Intern Med
95%

Kibbles Contain Mycotoxins

Dangerous mold toxins found in almost all tested commercial pet foods

Source: Böhm et al. (2010)
Mycotoxin Research
20%

Faster Aging on Kibble Diet

Telomere studies show accelerated cellular aging from processed food

Source: Wang et al. (2016)
"The Forever Dog" Ch. 7

📊 Industry-Wide Findings Both Experts Reference

80%

Dental Disease by Age 3

The most common disease in dogs, directly linked to soft processed food

Source: Niemiec (2008)
AVMA Statistics
900%

Increase in Diabetes Since 1960

Coinciding with the rise of high-carbohydrate commercial pet foods

Source: Banfield Pet Hospital
State of Pet Health Reports
11%

Shorter Lifespan Than 20 Years Ago

Dogs are living shorter lives despite advances in veterinary medicine

Source: Montoya et al. (2023)
Scientific Reports
28x

Less Amylase Than Humans

Dogs produce 28 times less carb-digesting enzyme, yet kibble is 40-60% carbs

Source: Axelsson et al. (2013)
Nature Journal

The Truth No One Wants You to Know

Look at your dog right now.

Are they scratching? Overweight? Always at the vet?

It's not normal. It's the food.

Think about it. Dogs evolved eating raw meat for thousands of years. Their stomachs are designed for it. Their teeth are built for it.

Then we started feeding them dried pellets cooked at 400°F.

The results? Look at the numbers above.

60% of dogs now get cancer. In the 1970s, it was only 10%.

That's not evolution. That's diet.

Your dog has 80% chance of dental disease by age 3 on kibble. On raw? Their teeth stay clean naturally.

54% of dogs are overweight. Not because they're lazy. Because kibble is full of carbs dogs don't need.

Here's what breaks my heart:

Dogs age 20% faster on kibble. That's 2-3 years less with your best friend.

The pet food industry knows this. They spend millions on marketing to convince you their processed food is "complete and balanced."

But complete and balanced for what? Survival? Or thriving?

Your dog trusts you completely. They eat what you give them. They can't read labels. They can't choose.

Only you can.

Every meal is a choice. Feed inflammation and disease. Or feed health and vitality.

The science is clear. The results speak for themselves.

Your dog deserves better than processed pellets.

They deserve real food.

Ready to Add 3 Years to Your Dog's Life?

Join thousands of Puerto Rican dog parents who've made the switch.

Start RAW DOG Trial →

Studies & Sources:

  1. Brady, C. (2020). "Feeding Dogs: The Science Behind The Dry Versus Raw Debate"
  2. Becker, K. & Habib, R. (2021). "The Forever Dog: Surprising New Science to Help Your Canine Companion Live Younger, Healthier, and Longer"
  3. Journal of Animal Physiology and Animal Nutrition - "Effects of dietary format on canine dental health"
  4. Veterinary Sciences - "Obesity prevalence and risk factors in companion animals"
  5. Animal Nutrition Journal - "Oxidative stress markers in dogs fed different diets"
  6. Canine Medicine and Genetics - "Cancer incidence trends in domestic dogs"
  7. Applied Animal Nutrition - "Mycotoxin contamination in commercial pet foods"
Raw diets honor your dog’s natural biology. You're not working against their nature—you’re working with it.

JUST THE FAQ’s
Is Raw food safe?

Yes, it’s totally safe. At Puerto Raw, we use only fresh, human-grade ingredients from USDA-inspected farms—just like the food you'd eat yourself. Every ingredient goes through a special safety process to make sure it’s clean and free of harmful bacteria.

We also work with trusted suppliers, grass fed farms, and leading vets to make sure your dog’s food is not only safe, but the healthiest it can be. You can feel confident knowing your dog is getting clean, high-quality nutrition.
Do I need to worry about salmonella in raw dog food?

All of our meat at Puerto Raw is human-grade and comes from USDA-inspected facilities, the same standards used for food people eat. Every ingredient goes through a careful safety process before it reaches your dog’s bowl.

When it comes to salmonella, the facts might surprise you: studies and FDA recall data have shown more salmonella outbreaks have come from processed kibble than raw food. Kibble factories often deal with cross-contamination and large-scale storage issues, while raw diets like ours are made fresh and handled with care.

Plus, dogs are built for raw. Their short, acidic digestive tracts are designed to handle bacteria like salmonella without getting sick—something many holistic vets emphasize. So no, you don’t need to worry when feeding Puerto Raw. Just handle it like you would any raw meat in your kitchen: clean hands, clean bowls, and proper storage.
What if my dog is a picky eater?

Great question. Most picky dogs actually love raw food once they try it, because it smells and tastes like real food, not processed pellets or canned food. At Puerto Raw, we use fresh, high-quality meats and natural ingredients that dogs instinctively crave.

If your pup’s hesitant at first, that’s normal. Transitioning to raw is a big upgrade, and some dogs need a few days to adjust. You can start by mixing a little raw food into their current meals, or lightly searing it to enhance the aroma. Once they realize it’s the real deal, most dogs dive in with excitement.
How much will it cost?

On average, our food will cost $5-8 / day for a 25lb dog depending on your dog's activity level.
Can I cook your food?

Yes, serving raw is healthier, but you can gently cook our recipes. For best results, we suggest gently sautéing over low-medium heat for 3-5 minutes or only until it's just starting to brown. A little bit of pink is totally okay! Make sure to feed any liquid that is cooked out with the feed to ensure you're keeping the nutrients!
Why should I feed fresh real food?

We believe there’s a big difference between surviving and thriving. As pet obesity, cancer, and diabetes rise at alarming rates, there is a growing body of scientific evidence that points to the health benefits of a raw real food diet, and to the dangers of many commercial pet food manufacturing processes. We believe pet food should be…food. Not burnt brown balls.
Why is raw dog food better than cooked dog food?

When we cook meat, we accidentally destroy lots of the good stuff inside it - like vitamins that keep dogs healthy and special helpers called enzymes that make food easier to digest. It's like how cooked vegetables get mushy and lose their bright colors - they lose some of their power too!

Raw food keeps all the good stuff that nature put in it.

Dogs have super strong stomach acid - way stronger than ours - that's made to handle raw meat safely. Their bodies know exactly what to do with raw food because that's what they were designed to eat, just like how rabbits are designed to eat carrots and grass.

So raw food gives dogs more energy, cleaner teeth, and all the vitamins nature intended, without any of the good stuff getting destroyed by cooking!
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